About Us
Board of Directors

Patrick O’Sullivan
Non-Executive Chair
Pat is the Chair of the CAR Group Board of Directors, a position he has held since 2019, having been a Director of the Company since 2007.
Pat is a member of The Institute of Chartered Accountants in Ireland and Australia, and a graduate of the Harvard Business School’s Advanced Management Program.
Pat is currently the Chair of the Board of Technology One Limited and SiteMinder Ltd. Including these three companies Pat has served as a Non-Executive Director on eight ASX listed companies, as well as many privately run boards. Previously Pat was the Chief Operating Officer and Finance Director of Nine Entertainment Co Pty Limited (formerly PBL Media Pty Ltd), a position he held from February 2006 until June 2012. He also served as a Director and Company Secretary of Nine Entertainment Co Pty Limited and was Chair of Ninemsn.
Pat brings immense financial, regulatory and governance expertise to the Board, and was the Chair of the Audit and Risk Management Committee prior to being appointed as Chair of the Board. Pat also provides the Board with valuable insights relating to operations of global companies.

William Elliott
Managing Director and Chief Executive Officer
William was appointed Managing Director and CEO of CAR Group in August 2025. He joined the company in 2015 and held several senior finance positions before becoming CFO in January 2020.
William brings more than 20 years of finance, commercial and operational experience across the technology, media, consumer goods, and professional services sectors. Prior to joining CAR Group, he held senior finance positions at PwC and Murray Goulburn.
William holds a Bachelor of Economics (Hons) and a Bachelor of Laws from Monash University, Melbourne, and is a Chartered Accountant (CA).

Wal Pisciotta OAM
Non-Executive Director
Wal has more than 35 years’ experience in supplying computer services to the automotive industry and was Chair of the Company’s Board from its inception until August 2015.
Wal holds a Bachelor of Science degree in Business Administration from the University of Alabama (United States). He was recognised with the Medal of the Order of Australia for his services to the Australian Automotive Industry in the 2016 Queen’s Birthday Honours.
Wal brings to the Board consummate knowledge of the IT needs of the automotive industry as well as his extensive knowledge of the business, having been a driving force from its founding.

Kim Anderson
Non-Executive Director
Kim has more than 30 years’ of experience as a CEO and senior executive in a range of marketing and media companies including Southern Star Entertainment, PBL and Ninemsn and Reading Room Inc (bookstr.com) of which she was CEO and founder.
Kim is currently a Non-Executive Director of Infomedia Limited, SiteMinder Limited and the Sax Institute, a national not-for profit leader in promoting the use of research evidence in health policy. She was formerly a Non-Executive Director of Marley Spoon AG and WPP AUNZ until the completion of its takeover by WPP PLC in April 2021. She has also served as a Fellow of the University of Sydney Senate.
Kim holds a Bachelor of Arts from the University of Sydney and a Graduate Diploma in Library Information Science from UTS.
Kim provides an abundance of experience and knowledge in the marketing, media and entertainment industries. Kim also has extensive experience on ASX listed Boards, including as Chair of Remuneration Committees and is the Chair of the Company’s People & Culture Committee.

Edwina Gilbert
Non-Executive Director
Edwina holds a Bachelor of Laws and Bachelor of Arts from Sydney University, practising commercial law before transitioning into the automotive industry. Edwina worked in the automotive industry for over 20 years, most recently as the former Chair of the Phil Gilbert Motor Group.
Edwina has held numerous Industry Advisory positions including NSW Chair of the Hyundai Dealer Council from 2010 to 2015 and a member of the Board of the peak industry body representing franchised new car dealers in Australia, the Australian Automotive Dealer’s Association. Edwina is also a Non-Executive Director of ASX listed companies Infomedia Limited and Aspen Group Limited.
Edwina brings significant OEM knowledge along with executive experience operating dealerships with a digital first marketing approach and has deep operational and commercial acumen. Edwina has chaired the Company’s Risk Committee since it was established in January 2019.

Kee Wong
Non-Executive Director
Kee is an entrepreneur with a Bachelor of Engineering (Hons.), a Graduate Diploma in Computing and an MBA. Kee was awarded a Fellow of Monash University in 2010 and Distinguished Alumni in 2014. He has started several businesses and has made investments across a number of industries which include technology services, retail, food and beverage, trading and property.
Kee was a senior executive at IBM running part of its e-business group in the Asia Pacific region, including Australia and New Zealand. He is founder and managing director of e-Centric Innovations, an IT/Management consulting firm operating in Australia, Malaysia and Singapore. Kee is currently a Non-Executive Director of the Australian Energy Market Operator and Nomura Research Institute (Australia). Kee Chairs the Company’s Sustainability Committee since it was established in 2022.
Kee expands the Board’s knowledge of technology and product, and enhances the entrepreneurial spirit of the Board, as well as providing valuable insight into markets outside of Australia in which the Company operates.

David Wiadrowski
Non-Executive Director
David is an experienced ASX Non-Executive Director with strong commercial acumen and financial credentials derived from extensive experience as a partner at PwC for more than 25 years and board roles at Vocus, Life360, oOh Media and IPH.
David’s passion for business comes from his roles as a Partner at PwC including 5 years as the Chief Operating Officer where he was responsible for managing the firm’s largest business unit. David also spent 5 years practicing in the firm’s Indonesian office, where in addition to his responsibility as an audit partner he was responsible for the firm’s IT platform.
David has extensive experience working with companies in the technology, infocoms and entertainment and media industries doing both audit and transaction work for these clients.
David holds a Bachelor of Commerce from the University of NSW, is a Fellow of the Chartered Accountants of Australia and New Zealand and a Graduate of the Australian Institute of Company Directors. David is currently a Non-Executive Director of oOh!Media Ltd, Life 360 Inc and IPH Limited. David is also on the board of the Cambodian Children’s Fund.

Susan Massasso
Non-Executive Director
Susan has over 25 years’ experience focussed on both strategy and operations for brand-led businesses in transformative scale-up or turnaround growth with multi-product, multi-channel portfolios across diverse international markets.
More recently Susan was the Chief Growth and Brand Officer for The a2 Milk Company. In that role, she had responsibility for all aspects of customer experience, brand development and innovation; co-led the company’s ASX listing; and had shared responsibility for the global P&L, business growth strategy, and crisis and risk management programs.
Susan is currently a Non-Executive Director and member of the remuneration committee for Made Group, Deputy Chair and Chair of the Audit, Finance and Risk Committee of St Aloysius College and Managing Partner of reThink | Massasso Advisory Group, where she advises a diverse range of brand-led organisations, early-stage founders and emerging leaders.
Susan holds a Bachelor of Commerce (Accounting and Marketing) from the University of Sydney and is a graduate of the Australian Institute of Company Directors.

Pip Marlow
Non-Executive Director
Pip has over 30 years’ experience as a CEO and senior executive in the technology and financial services industries. For four years to November 2023, Pip was Chief Executive Officer of Salesforce, initially for Australia and New Zealand, and then for APAC.
Prior to Salesforce, Pip was Chief Executive Officer Customer Marketplace at Suncorp, and spent 21 years at Microsoft where she held a number of roles in Australia and the USA. This culminated in her role as the Managing Director of Microsoft Australia for six years.
Pip is a non-executive director of Rugby Australia (ARU), a member of the Audit & Risk Committee for World Rugby, and a prior Director of Rugby World Cup. Pip is the Australian co-chair of the Australia New Zealand Leadership Forum. She is a member of Chief Executive Women (CEW), the AICD, and is an Executive Ally for Pride Diversity. In 2023 Pip was awarded an Honorary Fellowship from the University of Technology Sydney.
Along with the significant experience in global technology and leadership she brings to the Board, Pip is a passionate advocate for flexible and diverse workplaces that empower people.

Nicole Birman
General Counsel & Company Secretary
Nicole is the General Counsel and Company Secretary of CAR Group, and is responsible for its legal, governance and risk functions.
Nicole has over 20 years of legal experience, having commenced her career working at one of Australia’s premier law firms. Nicole has worked in-house, advising leading online companies for over 15 years, and has extensive experience in domestic and international acquisitions, disputes and intellectual property. Nicole has a strong focus on corporate responsibility and was responsible for the Group’s sustainability function from its inception until 2024.
Nicole holds a Bachelor of Laws (Hons) and Bachelor of Arts from Monash University, a Certificate in Corporate Governance from INSEAD, and is a Fellow of the Governance Institute of Australia.